10 Things We’ve Learned Building a Product Business

What This Session Is About:

Over the course of 3 years, key businesses such as IgnitionDeck has gone from a fledgling beta plugin with zero revenue to a product business that earns enough revenue to support a small team of founders and engineers. Join Nathan as he shares the 10 most important (and valuable) lessons the company has learned throughout the process. This talk is best suited for any present and future entrepreneurs who want insight, tips and best practices.


Nathan Hangen

Nathan is a co-founder of Virtuous Giant, where he serves as the business and development lead for IgnitionDeck, an eCommerce suite for WordPress. When he’s not shipping product, Nathan enjoys competing in triathlons, playing soccer, and coaching youth sports. In a past life, he served as a Psychological Operations Sergeant in the US Army, where he deployed to Afghanistan as part of Operation Enduring Freedom.